Facebook Ads

Prime Target has proven methodologies to grow your sales by surgically targeting the right user profile. Take the guess out of the way and let us do the heavy lifting for you.​

Maximize your profits

You set your targets and we’ll do what needs to be done to get you there.

Facebook Ad Management

We will take care of every aspect of campaign management, tracking and optimization.

ROI based tactics

Most advertisers don't know how to optimize towards ROI and profitability but we do.

Scaling your campaigns

We'll get your sales to the next level by proactively finding new expansion opportunities.

Our Facebook Ads Methodology

Although some clients hire our services to launch new products, most clients already have a team or agency that’s currently managing their Facebook campaigns but they’ve hit a plateau and find themselves stagnant.  That’s where we come in. You don’t hire us to show you what you already know and have already done. You hire us to get a fresh new perspective on things.

Step 1 – Tracking and Seed Audiences

We have taken a new approach to campaign creation especially for e-commerce accounts. We start with tracking to ensure that we gather as much pixel data as possible to craft the right user profiles before proceeding to create any lookalike audiences. These lookalikes will be considerably closer to your target user groups.

Step 2 – Custom Audiences

Although Facebook retired the Audience Insights tool we can still gather a lot of information from the Analytics dashboards. Based on the success rate in the first step we build custom audiences from analyzing cohorts, lifetime values and other important metrics.

Step 3 – Ad Funnels & Endless Testing

We create and optimize ads for users depending on where they are in the sales funnel so that we can bring them to the next step until they convert. Then we test and we test, constantly, always searching for better results.

Want to know if we're a good match?

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